Market Research on the Opportunities for Sanitation Marketing in Sierra Leone

Project Description

UNICEF engaged NestBuilders International (NBI) to conduct a Sanitation Marketing Study in Sierra Leone which included both consumer/household research (demand-side) and a product range and sanitation market assessment (supply-side). The data gathered from these studies diagnosed constraints and identified drivers for improved sanitation, as well as developed benchmark indicators for monitoring and evaluation of sanitation reforms. The findings have been used to design appropriate marketing strategies and programs to stimulate the demand for, and supply of, improved sanitation products and technologies in Sierra Leone.

  • Client: